MRS Awards 2016 Finalist

We’re delighted to have been shortlisted for this year’s MRS Awards for our joint submission with McDonalds.

Our interactive conjoint design helped rationalise the McDonalds menu, and subsequent in-market validation demonstrated the value and accuracy of our approach.

The Incite case study is one of four finalists for the Applications of Research Award.  The winners will be announced at the MRS Awards Dinner in early December.