What we do

We see business potential through a human-centric lens




“We were hoping we would find an attitude that united several segments of customers, an attitude that would fit well with our brand vision and purpose. We found it. The team’s methodology gave us the data and strategic rigour to get the Board to focus on a core group of people whilst at the same time walk away from others.”

Penny Herriman, Customer Director at WhiteStuff

Strategy specialisms
360-degree synthesis of primary and secondary data | Commercial analysis and modelling | Trends analysis and scenario planning
Pranay (London)Lizzie (London)Leonie (San Fran)
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